Five ways to leave a lasting impression
Opportunities and Lasting Impressions
In the fast-paced world that we live in today, the opportunities to stand out from the crowd and be noticed by potential clients or customers may feel harder than ever before.
When you add the challenges that the past year has brought, resulting in limited opportunities of showcasing your brand at networking events, trade shows and other face-to-face meetings, it’s reduced the number of ways that brands can be effective in showcasing products and services.
In this article, we’ll look at how and why experiential marketing can help you to leave a lasting impression to gain client loyalty, and how Duraweld can help you achieve your goals with our wide range of bespoke products.
Science and marketing have always gone hand in hand. Whether that’s through creating engagement through a story, through an experience or by showcasing your core values and beliefs.
Experiential marketing naturally adheres to psychological principles through creating a direct relationship with the subject. As an extremely simple example, if you were to send out Christmas cards with personalised gifts in a hamper to a company, they may feel obliged to give back to those who have given to them.
With this in mind, you can go even further, as experiential marketing has the potential to stimulate all five senses – sight, touch, taste, sense and smell – through physical experiences. This will create positive memories embedded in customers’ minds, that are ready to be called upon when they are thought of again.
Effective Method of Branding
Experiential marketing can also be used as an extremely effective tool of branding. You might have spent a long time rebranding your company, have a new logo to share, or just to present at a trade show or in a meeting.
At Duraweld you can personalise your products to give you a bespoke collection of stationery items, perfect for displaying or gifting to others at a trade show. You can also experiment with your branding to create something entirely unique, whether you have a customer or client in mind.